Monday Morning Speaker: Debbie Auerbach-Deutsch
Planning / Marketing your way to a new future.
Ask anyone out of a job, exiting a job, retiring from a job, or re-entering the job market – it’s crazy and complicated out there. The economy is down, unemployment is up, and organizations – nonprofits, corporations, and government alike – are trying to pinch pennies and cut jobs. This spells trouble for a lot of experienced people 40+.
So, what’s a person to do? The old job hunting and networking strategies are just too narrow for today’s blogging, Twittering, multi-connected world. The old job categories are too narrow, too.
It’s time to take a critical look at who you are, what you’re good at, what you’re passionate about, and how you want to spend 8+ hours a day. Then, take a critical look at the marketplace in your own backyard, and find your own niche. Then, develop a plan for marketing your way to a new future.
Outline
Who are you in the job marketplace?
What’s holding you back?
How to Get Started
•1. Evaluate
•2. Enumerate
•3. Consider the Environment
Where Do I Fit?
•1. Finding Your Niche
•2. Identifying Your Target Market:
The Search Begins
•1. Build a marketing plan
•2. Get out there in reality, and virtually
•3. Market Yourself for Success
Debbie Auerbach-Deutsch is a strategic communications, media relations, and marketing professional with more than 25 years experience in communications in Washington, D.C. As a consultant, Auerbach-Deutsch has provided strategic communications development for non-profits, government agencies, and corporations seeking to identify and implement communications goals that will support their mission and expand their audience and public awareness. She has particular expertise in strategic planning, branding, media training and campaigns, web development, social media, marketing, writing and editing, and helping communications and media relations departments select and develop appropriate staff and coach and mentor them to build successful teams.
As Vice President of Communications at B’nai B’rith International, Auerbach-Deutsch directed communications, media relations, marketing, branding, web development, publications, market research, graphic design and strategic planning activities. She managed a large staff of communications professionals during a time of significant organizational change.
Over the course of 14 years at Verizon Communications, Auerbach-Deutsch managed Internet advertising, marketing, and content; provided division strategic planning and new product development research; and created and managed two public/private partnership tourism magazines for Washington, DC and the State of West Virginia.
Auerbach-Deutsch received a BA with honors from the State University of New York at Buffalo. She is active in numerous professional and civic organizations in the Washington, DC metro area.