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Empowering Experienced Professionals for Successful Career Transitions

Statement of Support: 

As an organization that empowers experienced professionals, managers, and executives for successful career transitions, 40Plus of Greater Washington serves professionals of all races and ethnicities. We stand firm in our support of all people who have been affected by the horrendous racist and violent acts in our country.

We condemn the police brutality that led to the tragic and needless death of George Floyd, along with others before him such as Breonna Taylor, Philando Castile and Eric Garner. We also condemn the violence, bigotry and systemic racism that has occurred during the past 400 years, particularly against black men and women in our nation. Furthermore, we stand firmly against discrimination of any kind including age discrimination, which frustrates many of our members during their search for new employment.

We offer our condolences to the family of George Floyd, his friends and loved ones. As a way to honor his memory, we stand ready to work with other agencies and community-based organizations, along with the community at large, to end injustice in all its forms against the oppressed and all persons of color.

Planning / Marketing your way to a new future.

  • Mon, August 09, 2010
  • 40Plus of Greater Washington DC

Monday Morning Speaker:  Debbie Auerbach-Deutsch

Planning / Marketing your way to a new future. 

Ask anyone out of a job, exiting a job, retiring from a job, or re-entering the job market – it’s crazy and complicated out there.  The economy is down, unemployment is up, and organizations – nonprofits, corporations, and government alike – are trying to pinch pennies and cut jobs.  This spells trouble for a lot of experienced people 40+.

So, what’s a person to do?  The old job hunting and networking strategies are just too narrow for today’s blogging, Twittering, multi-connected world.  The old job categories are too narrow, too.

It’s time to take a critical look at who you are, what you’re good at, what you’re passionate about, and how you want to spend 8+ hours a day.  Then, take a critical look at the marketplace in your own backyard, and find your own niche.  Then, develop a plan for marketing your way to a new future.



Who are you in the job marketplace?

What’s holding you back?

How to Get Started

•1.      Evaluate

•2.      Enumerate

•3.      Consider the Environment


Where Do I Fit?

•1.      Finding Your Niche

•2.      Identifying Your Target Market:


The Search Begins

•1.      Build a marketing plan

•2.      Get out there in reality, and virtually

•3.      Market Yourself for Success


Debbie Auerbach-Deutsch is a strategic communications, media relations, and marketing professional with more than 25 years experience in communications in Washington, D.C.  As a consultant, Auerbach-Deutsch has provided strategic communications development for non-profits, government agencies, and corporations seeking to identify and implement communications goals that will support their mission and expand their audience and public awareness.   She has particular expertise in strategic planning, branding, media training and campaigns, web development, social media, marketing, writing and editing, and helping communications and media relations departments select and develop appropriate staff and coach and mentor them to build successful teams.

As Vice President of Communications at B’nai B’rith International, Auerbach-Deutsch directed communications, media relations, marketing, branding, web development, publications, market research, graphic design and strategic planning activities. She managed a large staff of communications professionals during a time of significant organizational change.

Over the course of 14 years at Verizon Communications, Auerbach-Deutsch managed Internet advertising, marketing, and content; provided division strategic planning and new product development research; and created and managed two public/private partnership tourism magazines for Washington, DC and the State of West Virginia.

Auerbach-Deutsch received a BA with honors from the State University of New York at Buffalo. She is active in numerous professional and civic organizations in the Washington, DC metro area.



Empowering Experienced Professionals for Successful Career Transitions

40Plus of Greater Washington
1325 G Street, NW, Suite 500

 Washington, DC 20005
Phone: 202-387-1582

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