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Empowering Experienced Professionals for Successful Career Transitions

Statement of Support: 

As an organization that empowers experienced professionals, managers, and executives for successful career transitions, 40Plus of Greater Washington serves professionals of all races and ethnicities. We stand firm in our support of all people who have been affected by the horrendous racist and violent acts in our country.

We condemn the police brutality that led to the tragic and needless death of George Floyd, along with others before him such as Breonna Taylor, Philando Castile and Eric Garner. We also condemn the violence, bigotry and systemic racism that has occurred during the past 400 years, particularly against black men and women in our nation. Furthermore, we stand firmly against discrimination of any kind including age discrimination, which frustrates many of our members during their search for new employment.

We offer our condolences to the family of George Floyd, his friends and loved ones. As a way to honor his memory, we stand ready to work with other agencies and community-based organizations, along with the community at large, to end injustice in all its forms against the oppressed and all persons of color.

Pop! Your Career with Sam Horn

  • Mon, July 27, 2009
  • 9:45 AM - 11:29 AM
  • 40Plus of Greater Washington

Pop! Your Career

Purposeful, Original, and Pithy language.

“It’s not enough to be the best at what you do; you must be perceived as the only one who can do what you do.” - Jerry Garcia

Are you interviewing for a new job, position or promotion?

Are you a college grad who’s making the career fair rounds?

Are you returning to the workforce and need to update your resume?

Are you wondering how you can distinguish yourself from the tens of thousands of other people looking for work?

If you answered yes to any of these questions, you’ll welcome this jam-packed presentation that shares dozens of techniques you can use immediately to position yourself as the best candidate for the job - the one that should be hired.

You’ll also learn how to give concise, compelling answers to such challenging questions as “What is your weakness?” “What’s special about you?” “We’ve got 200 people applying for this position. Why should we hire you?”

Sam does not offer the customary “career coach” advice. These are innovative techniques that help you clarify how you’re different and why you’re worth hiring. She then helps you develop Purposeful, Original, and Pithy language you can use on resumes, in job interviews and in promoting yourself so decision-makers are motivated to pick you out of a crowded field of candidates.

Who Should Attend? This program is ideal for career professionals – and for people looking for a job (whether they were just down-sized, just graduated from college or whether they’re transitioning from the military or coming out of retirement because their savings disappeared.) This program received raves as a teleseminar for the University of Chicago-Booth (the top-ranked business school in the country as rated by U.S. News and World Report) and will be the opening keynote for the 2009 National Resume Writers Assn.


Sam Horn is known as America’s Intrigue Expert. She is an award-winning communication/creativity consultant with a 20 year track record of results with an international clientele including Fortune 500 Forum, Young Presidents Organization, Hewlett-Packard, NASA, Kaiser Permanente, National Governors Association, KPMG, Boeing, Intel and Capital One.

Ms. Horn was selected (along with Tom Peters, Seth Godin and Jim Collins) to be a featured speaker at INC Magazine’s annual 500/5000 convention honoring the top entrepreneurial organizations in the country.

A partial list of credentials includes:

* Top-rated speaker at two International Platform Association conventions. Meeting planners and audiences praise Sam’s presentations for being full of innovative, real-life ideas they can use immediately to reap real-world results. As Jessica E. Bassett, VP, Legg Mason said, "Having planned numerous conferences over the past 15 years, I have experienced the gamut of presenters. Without a doubt, I can confidently state that Sam Horn's talent rests among the best. I have witnessed an immediate difference in our attendees following her sessions that is nothing short of amazing."

* In-Demand Consultant. Sam has helped thousands of entrepreneurs and organizations crystallize attention-grabbing ideas and approaches that helped them break out vs. blend in. As John Jantsch (Fortune’s #1 blogger on small business) said, “Sam is a seriously creative thinker who has taken what, for some, is mind-boggling work and turned it into a system on how to create memorable names, core marketing messages and slogans. She has created a wonderful set of tools that will help you construct one-of-a-kind ideas.”

* A respected author of 6 books from major publishers which have been favorably reviewed in Publishers Weekly, Chicago Tribune, Washington Post and Investors Business Daily.

Her most recent book POP! Create the Perfect Pitch, Title and Tagline for Anything introduces 25 original techniques on how to interest anyone in anything in 30 seconds or less. It is endorsed by Seth Godin (Tribes), Jeffrey Gitomer, (Little Red Book of Selling) and Ken Blanchard (One Minute Manager) who said it is an “Inspiring guide to getting heard, getting remembered, and getting results.”

* An in-demand media resource who’s been interviewed on National Public Radio,, on every major TV network (NBC, ABC, CBS, FOX) and on Jay Leno’s Tonight Show and To Tell The Truth, where she and her Tongue Fu!® team stumped the panel.

* Official Pitch Coach for Springboard Enterprises which has coaches women entrepreneurs to receive more than $4 billion in venture capital. Dawn Stackhouse of MSNBC said, “You were the perfect person to have on our elevator pitch segment.” Sam helps entrepreneurs design and deliver winning pitches and proposals that close deals, land contracts and raise funds.

* Originator of trademarked communication methodology. Sam created Tongue Fu!® (what to say – when you don’t know what to say). Executive Book Summaries said “Tongue Fu!® is a gold mine for anyone who deals with the public; Sam Horn has added to the legacy of ideas on how to deal with people left by Benjamin Franklin, Abraham Lincoln, and Dale Carnegie.”

* 16-time Emcee of the world-renowned Maui-Hawaii Writers Conference. Sam has worked alongside many of the world’s most famous authors, screenwriters, agents, editors and directors including Mitch Albom, Frank McCourt, Ron Howard and Jacquelyn Mitchard. She is thanked in hundreds of books by grateful authors who say, “I couldn’t have done it without you.”

Empowering Experienced Professionals for Successful Career Transitions

40Plus of Greater Washington
1325 G Street, NW, Suite 500

 Washington, DC 20005
Phone: 202-387-1582

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